Although pigs can fly in the tuyere, the real trillion market scale of smart home has not developed, and it is still difficult for smart home products to land. However, the real development of the smart home market is only a matter of time, and this time node is not far away. So for enterprises, how can the road of smart home pave the way for the upcoming market?
1ã From the product point of view
1. Design aspect
In 2018, more than 80 million smart home devices were delivered worldwide, including thermostats, smoke detectors and other products. Although smart home devices are generally considered to have advanced appearance and touch and provide a better user interface, the design that focuses only on appearance at the expense of internal technology will eventually fail.
Similarly, humans are sentimental creatures. This means that the "touch" of the product is an important part of users' overall satisfaction with the product. For owners, the most important smart home must meet their expected appearance and excellent overall quality.
2. Product development
In terms of consumer demand and acceptance, single product seems to be more favored by the market. Whether it is the smart socket and smart colorful lamp launched on the market, they are widely favored by consumers.
Although the single product smart home is widely popular, there are still deficiencies in the single product. Single function, poor scalability, incompatible with other products, not conducive to users' upgrading of smart home, etc. At present, the industry standards have not been unified. If users buy single products of different brands and technologies, different mobile terminal control methods such as app are required because the products are incompatible. Moreover, with the increase of user demand, there are more and more products and the operation process will be more and more complex. At the same time, the single product can realize few functions, which can not meet the needs of home security, environmental regulation, lighting management, electrical control and so on. It is not the smart home we want in the strict sense.
At present, smart home should take the road of systematic development in the future, focusing on the construction of smart home system and ecological chain, and building an all-round integrated smart home system according to the actual needs of users. Systematic smart home can cover more user needs, but also bring the improvement of home quality and fashionable and fast life experience. Now there are a lot of electrical equipment at home, and the requirements for improving the quality of life such as home security demand and environmental regulation also rise. Smart home one button linkage equipment and a variety of practical functions such as environmental regulation and security alarm can bring users a systematic and complete intelligent life experience, which is unmatched by single product smart home.
From the perspective of development trend, smart home is originally a complete system. A single smart home product can not achieve the safe, energy-saving, fashionable and fast smart home life pursued by users. In order to create a high standard, high-quality and high-grade family intelligence, the single product will eventually move closer to systematization. Therefore, only by systematizing the future can users have a better experience and win a broader market.
2ã From the perspective of consumers
1. Inherent thinking caused by traditional ideas
The acceptance ability of the older generation is poor, and the consumption level of the new generation of post-90s is insufficient, which leads to. At this stage, the smart home market is still difficult to spread. People do not have enough understanding of the concept of smart home, and do not have a personal experience of smart home products. At this stage, only the smart home with low price, close to the people and easy to accept will some consumers buy some smart homes with a taste attitude.
2. Product publicity hits the pain point
For smart home customers, the most important thing is exposure. Moreover, the smart home meeting the needs of the owners will be fully exposed in various areas such as decoration companies, designers, building materials partners and model houses. Although the aroma of wine is not afraid of the depth of the alley, only with appropriate publicity on the air outlet can more consumers understand. If they can directly hit the pain points of consumers, I believe consumers will not be stingy with their money.
epilogue
It is difficult to laugh at eighty-one when you practice hard. With the passage of time, when consumers have a full understanding of smart home; Push open the door of smart home with single product, and build a grand blueprint of smart home with systematization. When product users bloom twice, they can truly "bloom invincibly" and enjoy the huge energy brought by "tuyere".
Source: Zhian Internet of things
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