Is There a Chance for MIPS to Turn Over in the World of Mobile Devices?

Does the electronics industry really know all the important details about MIPS? The answer of most industry analysts may be yes. Maybe so, yes. The core architecture of MIPs processor and its high efficiency performance have always been an important part of the ever heard MIPS legend. However, in the mobile field, MIPs has always been in a disadvantageous position in the competition with arm. Now everyone thinks that the general trend of MIPs is gone, and the enthusiasm of industry observers for MIPS is about to disappear.

MIPS also occupies a certain market position in the emerging wearable device market or more mature network and home entertainment field. However, in the current global market, MIPs is no longer a participant in the mobile world, because almost no Smartphone Application Processor (AP) adopts MIPS architecture. In fact, MIPs doesn't even have a chance to say it's a "loser".

For imaging technologies, the new owner of MIPs, it is difficult to change this situation, let alone reverse this trend. But that doesn't mean that imagination doesn't even have a chance to try.

Imagination recently published two complete briefings on how the company realizes "SOC innovation across multiple markets" and promotes "innovation in mobile SOC".

Most industry analysts did not see anything new in another ppt briefing. Linley gwennap, chief analyst of Linley group, directly said, "what imaging really needs is to release some new MIPS customers in order to show some market momentum."

That's true, but these briefings by imaging help us understand the company's strategy and some new features of MIPs CPU more clearly.

IP and IP module

Arm and imaging both offer CPU and GPU products. So what is the difference between the products of imaging company? Imaging said that the main difference lies in the breadth of IP modules provided by the two companies.

In addition to CPU and GPU cores, imaging also provides a wide range of IP, from hard wired video encoder / decoder module (powervr video processing unit) and ensima RF processing unit for Wi Fi to Bluetooth, digital and analog TV / radio module.

Other IPS of imaging include video signal processing (powervr ISP), security module (ensima network processing unit) and audio engine (MIPs MCU).

However, arm has no RF processing IP similar to imaging ensigma.

Imagination believes that by providing more IP modules, it will have a stronger advantage than its competitors. In theory, it will also make it easier for chip suppliers to purchase what they need and develop their own SOC.

The point is that imaging company does not only push MIPS CPU and powervr GPU. The mobile market is not the only market pursued by imagination. The company also focuses on other target markets, including wearable and Internet of things (IOT) devices, home entertainment, routers, home / corporate networks and cars.

As Jim McGregor, founder and chief analyst of tirias research, said, "imaging really wants to use the IP of any or all companies to win opportunities in these markets."

In this context, imaging company has adopted a long-term strategy in promoting MIPS CPU.

Imaging also encourages various business models. Some chip suppliers can only authorize individual IP modules or freely select subsystem IP. Suppliers can also use imaging's platform products. Some companies even require imagination to develop a complete SOC. In this case, imaging company completes this task in another way and submits the net list to the customer.

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