In 2018, Tesla Will Truly Become a Car Enterprise and Define an Internet Company for Traditional Car

If you stand on the mountain of smart cars and look back, it should not be too much to call 2018 "the year of model 3".

At 19:45 us time on July 28, 2017, Tesla's cheapest model 3 was officially delivered. As a result, the world's coolest car company began to "vulgar" rush to the consumer market, and even run around solemnly for new car sales and user share. For this reason, model 3 carries not only the title of "the world's coolest car enterprise", but also to greatly shorten the distance between ordinary consumers and intelligent travel.

In short, the industry's expectation for model 3 lies in whether it can "win the first World War" like iPhone 4 in the mobile Internet era, and completely subvert consumers' cognition of "intelligence". Surprisingly, this pure electric model from $35000 educated Tesla and traditional carmakers at the same time in 2018.

Let Tesla truly become a car enterprise

Let's start with Tesla itself. At the beginning of launching its first product, this Silicon Valley Enterprise received the strategic investment support of Toyota and Daimler. The subsequent completion of the listing of US stocks has become a de facto "unicorn"... Refreshing the record of the capital market all the way. It can be said that until model 3 officially entered the mass market, Tesla hardly really touched the slightest bit of malice in the world.

Tesla, which had been going up at a high speed, suddenly fell into a "cliff" in the second half of 2017. Since only 260 model 3 were produced in the third quarter, Tesla has started a complete set of "life-threatening" operations: pulling suppliers to carry the pot, continuously reducing mass production expectations, substantial layoffs, gritting their teeth and making oral commitments to the industry... Finally, Tesla successfully ushered in the company's most serious quarterly loss.

The "ticket skipping" that was laughed off by the industry in the past has now turned Tesla into a big liar in the eyes of investors. The failure of the model 3 climbing plan has led to an unprecedented crisis for the whole company. Even investment banks and capital markets face this "spoiled" unicorn. In March 2018, Moody's, a credit rating company, downgraded Tesla's credit rating from B2 to B3 and said it would continue to downgrade the probability. A month later, Goldman Sachs directly advised customers to sell Tesla shares in its report.

There is no doubt that Tesla has topped the popular list of "short objects" due to the swing production capacity of model 3. The company's delay in achieving the expected production situation forced the company's CEO musk to personally go to the front line, sleep in the Fremont factory in California, face to face supervise the production process of model 3, and began to improve the work according to the case. The CEO confirmed on twitter on April 3, 2018 that he had taken over the production department of model 3.

As for the direct cause of this unprecedented disaster, musk believes that it is mainly due to the lack of battery capacity and the production line has not been fully automated. Based on this, Tesla adjusted the battery production line of gigafactory, spent a lot of money to introduce a large number of robots and production equipment from Europe, and greatly improved the battery manufacturing speed.

At the end of vehicle manufacturing, musk also admitted his mistake: "overemphasizing automation is another fatal injury that hinders the production increase of model 3." it is reported that Max Warburton and Toni sacconaghi, analysts of Bernstein research company, believe that Tesla has ordered too many KUKA robotics industrial robots, which will not only press, paint The welding process is automated and attempts to hand over the final assembly work (i.e. placing parts in the vehicle) to the robot.

The blind pursuit of efficiency makes the production of model 3 encounter difficulties in welding, final assembly and automatic assembly of battery pack. At this stage, the assembly of this model needs more or less manual assistance to complete smoothly. Tesla simply suspended the operation of the vehicle production line twice, steadily increased the productivity of model 3 automation to 95%, reduced the computer control process as much as possible, and semi forcibly "encouraged" front-line employees to work overtime for 6 * 12 hours.

Day and night, coupled with the temporary establishment of equipment parallel production lines in tents, the production capacity of model 3 improved significantly, and successfully passed the "weekly test" in the last week of June 2018. In the whole process of Tesla climbing out of the "capacity hell", we can intuitively see that throughout 2018, the capacity of model increased exponentially in three weeks, and its level is increasingly close to the small goals previously set by the company.

Although in order to preserve Musk's "face and lining", the chart data mostly selects the highest production capacity of the month. Fortunately, the production capacity of model 3 also successfully exceeded 1000 units / day on November 30, that is, 7000 vehicles per week. On the whole, the company's total production capacity in the third quarter of 2018 included about 533900 model 3 models, an increase of 187% compared with 2857800 in the previous quarter (Tesla had not released the fourth quarter data as of press time).

Directly reflected at the consumer level is the multiplied delivery data of the product. With this confidence, musk recently generously promised that the company could theoretically deliver all model 3 orders by the end of the year. Even if some customers failed to receive their car as promised, Tesla would make up for their losses at its own expense.

Of course, Musk's efforts to preserve model 3 are not only to regain consumer confidence, but also out of the instinct of businessmen. You know, the gross profit and capacity improvement of this model directly increased Tesla's revenue level in the third quarter of this year, making the car company that has lost money for 12 consecutive quarters taste the sweetness of making money again.

In three months, the gross profit margin of model 3 soared from 5% to 20%. Meanwhile, Tesla delivered a total of 8377500 electric vehicles to users in the quarter, bringing more than $6 billion in auto revenue. "In terms of sales volume, model 3 ranks fifth in the new car sales list in the United States; in terms of revenue, it ranks first in the United States."

Obviously, Tesla pays more attention to production efficiency than the outside world has always focused on the capacity targets repeatedly proposed by the company. This "diversion" approach almost changed the rules of the game in the capital market: analysts habitually believe that Tesla is trying to increase production through capital expenditure, so it continues to maintain a state of loss. But the fact is that Tesla's cash in its pocket increased by another $731 million to $2.9 billion in the third quarter, and plans to repay part of its debt.

Although they were slapped in the face by the third quarter financial report data, the investment institutions that had been short Tesla still turned to long.

Therefore, with the successful "delivery" of model 3, musk redefined the "automobile production mode" and successfully fulfilled the promise of making profits and turning cash flow into positive in the second half of the year. It is such a new model that Tesla, the "intruder", saw and touched the ultra-high threshold of automobile manufacturing, and even let Silicon Valley iron man bow his head and sigh: "it's really not easy to become a large automobile manufacturer."

Defining Internet companies for traditional car factories

In principle, the job of model 3 has been completed. But if this alone turns 2018 into a highlight moment, it seems somewhat narrow.

In addition to the epoch-making properties of the product, the most perfect analogy between model 3 and smartphone is that the hardware configuration of electric vehicle can only be used as the skeleton of the whole vehicle, and the infinitely updated software system undertakes the unpredictable shape of the vehicle. For the reason that iPhone highly depends on app upgrade, perhaps the urgency of replacing the car one day will be because the vehicle hardware can no longer support the needs of system Ota.

This is tantamount to accelerating the traditional automobile production mode in disguise. Since an OTA upgrade in October 2015, Tesla has completely removed the seal of smart cars with its "in the air" push autopilot capability. What's more terrible is that this technology enterprise that closely fits OTA with vehicles can even remotely upgrade the mechanical performance of vehicles and forcibly shorten the braking distance of model 3 by 6 meters. Model 3 really smashed the pride of traditional cars, just as iPhone 4 changed people's cognition of mobile phones.

History is always surprisingly similar. 10 years ago, the iPhone has become synonymous with the mobile phone from a toy initially ridiculed by many mobile phone giants. 10 years later, we still don't know whether the word "old driver" will be redefined by Tesla. At least from a product point of view, even the design of model 3 draws on the minimalist style of iPhone. Insiders said that model 3 is the product closest to Tesla's mature car building concept. The car minimizes unnecessary design elements in appearance and integrates the user experience advantages of existing intelligent products.

Referring to the impact of model s on BBA's position in the traditional luxury car market, this compact car also beats the backbone of the corresponding luxury brand at the other end, directly targeting super typical products such as BMW 3 series, Mercedes Benz C-class and Audi A4.

According to public data, in July 2018, the sales volume of single model 3 has exceeded the sum of the sales volume of small and medium-sized cars of any single luxury brand in the U.S. market. The number of model 3 sold in August this year (17800 vehicles) is almost equal to the sum of the sales of six large and medium-sized luxury cars in the United States that month: BMW 3 Series (3751 vehicles), Mercedes Benz C-class (4071 vehicles), Audi A4 (3768 vehicles), Infiniti Q50 (2551 vehicles), Lexus is (2231 vehicles) and Acura TLX (1971 vehicles).

While model 3 has become the absolute overlord of the market segment, Tesla's market value also tends to catch up with and surpass the century old giant. As early as April 2017, when Tesla's sales volume was only one tenth of that of the U.S. auto giant, the company's market value successfully surpassed all its local competitors - when generations of "iPhone killers" lined up to die, the iPhone was still alive and growing like a child.

In other words, blindly comparing model 3 with iPhone 4 is not as scientific as it sounds. After all, the technical difficulty is far from an order of magnitude, and cars are unlikely to achieve rapid hardware iteration in the short term like mobile phones. But the real horror of Tesla is that this Silicon Valley technology enterprise has a strong brand power similar to "iPod for MP3, iPhone for Smartphone" in just a few years.

This is also an absolute competitive barrier created by Tesla for its products in addition to the most conventional performance and price. Taking the high-end market that ordinary people can't reach as the incision, relying on the top-down playing method, combined with the selling points of hard core technology, including the phenomenal press conference and Musk's Twitter, all of them are trying to "brainwash" consumers: Tesla is a high-end brand, and users buy Tesla, far more than an electric car.

This mode of operation is hard but also flattering. By the way, it "biases" the development path of traditional luxury brands - to some extent, other luxury brands need to adjust their product planning according to Tesla's design, tonality and pricing strategy. Even when releasing new electric vehicles, they have to rub the popularity of this Internet company: "benchmarking model 3".

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What Else to Do on PS3?
What Else to Do on PS3?
What else to do on PS3?Start renting movies. That's mostly what I use mine for these days. Do you want to know what other games you should buy? First I agree with the guy above me about the Assassins' Creed games and Uncharted 2. They are great games. Here is a list of other games you should check out. Buy them used from gamestop because you have 7 days to return them in case you do not like them or just rent them first. Batman Arkham Asylum-best comic book adaption and a must play Marvel Alliance 1 and 2- great to play with friends, up to 4 Red Dead Redemption-must have single player game, has online too but the single player is better The God of War Collection and God of War 3 Castlevania: Lord of Shadows- similar style to God of War Darksiders-similar style to God of War Mass Effect 2-must have single player Dead Space 1 and 2- best sci-fi horror Fear 2: Project Origin-more sci-fi horror Silent Hill Homecoming- eeriest horror Condemned 2- Metal Gear Solid 4-lot's of long cut-scenes but terrific story and gameplay. especially the boss battles Resistance 2 Army of Two: 40th Day-much better online but can play co-op on same screen Borderlands- it is better played online with a friend or 2 Heavenly Sword-short game but stunning production Saints Row 2- looser more over-the-top style of GTA Oblivion-best rpg Brutal Legend-great if you like heavy metal music and lore Transformers War for Cybertron Red Faction Guerrilla- the best destruction engine that allows you to break almost anything Fallout 3-must have single player game Prince of Persia Valkyria Chronicles-amazing game that is often overlooked Far Cry 2-slightly different fps than most with great African setting and good story Heavy Rain-best adult psychological thriller Pure- best atv racing NBA 2k 11-best basketball Fight Night Round 4-much better than 3, and the new Fight Night Champions Just Cause 2-adrenaline rush, open world gameplay Ratchet and Clank: A Crack in Time-best in the series The Sly Collection Civilization Revolution-great strategy Sonic Ultimate Genesis Collection-over 40 classic titles Soulcaliber 4-best 3d fighter The Orange Box- 4 great games in one Yakuza 3- Japanese mob story with fun side challenges— — — — — —Do you play any special floor time games with your baby such as "pattycake or peek-a-boo"? Any other games?I usually crawl behind him and he looks right behind me to see if I am following him and then he goes faster and starts laughing cause he thinks its funny. He also has this activity table where I just take off the legs and while he is sitting down we play with it together— — — — — —Is MGS4 worth getting a Playstation 3 for even if your not interested in other games but a fan of MGS series ?MGS4 is suppose to be the final chapter of Metal gear solid series at least for snake it is. This game was probably the main reason many people decided to get a ps3 just because of this game. This game is a visual masterpiece and the gameplay is aweesomee. This game has everything that a movie has and at the same time you are playing it. It has suspense,action, some humor and overall a fantastic conclusion (in my opinion) to the MGS franchise. This game is honestly a must have for the ps3. The only down side of this game is if you are one of those people who could give a rats *** about the story line and just want to play then you wont get the full experience. Some people say that movie scenes are way to long ,but thats because if you never played the MGS franchise it tries to explain everything and so that it basically breaks down the whole MGS franchise. I played that game twice already and probably going to play it again once i get it back from my friend. To me it was a piece of art and action packed game ,but everyone has the same opinion as i do. So its up to you man— — — — — —Would the video game industry be the same without Mario? What other games has Mario influenced?The video game industry would be VERY different w/o Mario. Mario is an icon in his own name. Super Mario Brothers would not exist.the Nintendo would not have been developed (or have made millions of dollars), arcade games would not be the same, Donkey Kong would need someone else to throw barrels at, Sonic would need someone else to copy (then create his own multi-million dollar franchise).Mario has influenced the game world greatly. .If Mario were gone. .through a VERY VERY VERY VERY VERY long series of gaming relationships.Halo would not exist.NOOOOOOOOOOOOOOO.
How to Protect Data on IOT Devices
How to Protect Data on IOT Devices
Before obtaining internet of things devices or solutions, please first ensure their design security. In some environments, this may not be feasible due to factors such as traditional products, price points, or simply because you don't have enough details on how to protect them.If the provider is unable to provide sufficient information about device security methods, it should reconsider purchasing IOT devices. If the IOT device is already in place, security can be established around it.In addition, it should also ensure that manufacturers of Internet of things devices can provide timely patches and updates for the whole lifeline of the device. After the product entered the market, many security vulnerabilities were found. Since the service life of IOT devices may be as long as 10 to 20 years, their manufacturers should be able to provide you with patches and updates during this period.Here are eight effective ways to protect data on IOT devices.1. Learn about the advantages of connecting to the InternetDon't connect smart devices to the Internet just because they have functions. First, you should check the functions available in your device without connecting it to the Internet. You may find that your smart device has good functions and can be used without the Internet. In this case, it is best to use the device offline. This is a good way to protect your safety without spending any money.2. Use auxiliary networkMost of the time, your WiFi router can create multiple networks to help you create restricted access for family and guests. You should also consider creating an additional network for IOT devices. When accessing a connection through a smart device, this will help you prevent unauthorized access to sensitive data. Having a separate connection to act as a buffer will help ensure that no external entities are allowed to access your shared files and other types of encrypted data.3. Continue to change the passwordIt is important that you constantly change your passwords on your PC, personal accounts, and mobile devices. It should also be remembered that it is equally important to change the password used on IOT devices. Use these passwords carefully and ensure that each device has a unique password. You can use the password manager to remember your password, or even use traditional pen and paper methods. Remember that each password must be changed twice a year.4. Do not enable universal plug and playAlmost all smart devices have a function called UPnP. With this feature, different devices can find each other and connect to each other. This feature makes devices more convenient because you do not need to configure each device separately. However, you need to know that the UPnP protocol uses the local network for connection, so it is easy to be accessed from the outside. In the event of an attack, external entities may be able to access multiple devices at the same time. Therefore, it is best to turn off the UPnP function on each device.5. Update each deviceYou should enable automatic update and there is no automatic update. Please check the firmware update regularly. This is required because it is the way to install a new security patch on the device. As hackers and other intruders continue to come up with new ways to invade IOT devices, technology manufacturers continue to strive to deal with such threats with security measures. Therefore, ensuring that all devices are updated will help to enhance the security of the whole system.6. Reduce the use of cloud technologyAs you know, most IOT providers provide free cloud storage with their devices. The reason is that it is considered an emerging technology. However, this technology has some potential disadvantages. The first is that if you want to access the data stored in the cloud, you need an active connection. Without a connection, you can't access the information. Second, when you access your account, outsiders may invade your connection. So before you start using the cloud, make sure you are familiar with how to protect data security and thoroughly understand privacy measures.7. Pay attention to the storage location of wearable devicesWearable devices use WiFi connections to collect and store personal data so that they can provide you with accurate analysis in the future. Therefore, when you bring a wearable device to a public place, because it is connected to public WiFi, anyone connected to the same network can immediately access your data. Therefore, it is best to avoid wearing wearable devices with shared networks. In case you really want to use it, make sure to disable it when you are not using the device.8. Avoid using risky equipmentSome IOT devices need to be continuously connected to the Internet to operate effectively. Others don't bring much efficiency to your life as you think. Therefore, it is a good habit to evaluate the practicability of the equipment from time to time. If you think they don't help your life, or they seem risky, it's best to discard them. In addition, if only one device can replace multiple other devices, invest in the device. This is because the fewer equipment used, the fewer risk factors.
JDI Officially Received Apple's $200 Million Investment to Pay for the Screen
JDI Officially Received Apple's $200 Million Investment to Pay for the Screen
1、 JDI won Apple's 200 million investmentOn the evening of March 31, Beijing time, according to foreign media reports, Japanese display panel manufacturer Japan display Inc (JDI) announced today that it has finalized a financing transaction of US $200 million.JDI said the money would come from an "overseas customer" of the company. According to previous media reports, this "overseas customer" is apple. JDI mainly supplies LCD panels for apple, and about 60% of JDI's revenue comes from apple.JDI said in a statement today that the $200 million will be paid in the form of equipment purchased by customers. Specifically, the device (display panel) is purchased from JDI's smartphone screen factory in central Japan.As a long-term supplier of iPhone screen, JDI reached an agreement with apple as early as 2015 to establish this display panel factory in Japan to produce LCD panels for Apple's products. This is a very expensive project, which cost JDI about $1.5 billion. As part of the cooperation agreement, Apple will bear most of the $1.5 billion cost, and JDI will repay this cost with a certain proportion of screen sales.JDI still owed apple more than $800 million as of last year, according to people familiar with the matter. The financing income of JDI this time will also be mainly used to repay debts.JDI announced at the end of January this year that it had officially reached an agreement with Ichigo asset management, an asset management company, to obtain rescue funds of up to 100.8 billion yen (about 9188.7 million US dollars).2、 Why does Apple value JDI so muchJDI company has fallen into a development dilemma in recent years due to the rise of OLED panels and the slowdown of mobile phone growth. JDI's 200 million investment from Apple can be said to be the key to the renewal of JDI's life.The reason why Apple spends a lot of money to help JDI is to please the restrictions of top suppliers. Especially for the screen, this can be one of the most expensive accessories in the whole mobile phone. Apple naturally hopes to support its controllable and reliable enterprises, which is the fundamental logic for JDI to win Apple's 200 million investment.At present, when Apple has not found other manufacturers that can meet the requirements to produce OLED displays, JDI is still a good choice. According to previous news, some capacity of JDI in Japan has been switched to OLED screens by the end of 2019.3、 First line supplier of LCD panelThere are about 12 major LCD panel enterprises in the world. BOE (BOE) TV panel shipments exceeded LGD, with a year-on-year increase of 24% and a year-on-year increase of 45%, making it the highest growth enterprise among the top five panel factories in the world. BOE's first 10.5 generation TFT-LCD production line in the world was mass produced, and the TV panel capacity increased by more than 40% year-on-year. At the same time, BOE's product structure has been continuously optimized, with significant growth in large sizes such as 55 inches, 65 inches and 75 inches. In particular, the market share of 75 inch TV display has jumped to the first in the world.JDI is a display panel manufacturer jointly operated by Sony, Toshiba and Hitachi. It is also the only display panel manufacturer still completely belonging to Japan. The small and medium-sized display panels produced by the company enjoy a high reputation in the industry. It was once a front-line supplier of LCD panels for medium and high-end smart phones.This article is a comprehensive report by electronic enthusiasts. The content refers to Sina Technology and mobile China. Please indicate the above source for reprint.
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